2022 EDITION

Advanced App Store Optimization

Take your app to new heights with this deep dive into App Store Optimization (ASO).

About the book

Meet the next generation of the book that’s transformed ASO strategies for industry-leading apps around the world.

Following the success of Advanced App Store Optimization: A Complete Guide to ASO 2018, this new edition by Moritz Daan and Maggie Ngai features a complete exploration of the latest advancements in ASO. Discover all you need to know about the new iOS 15 App Store update, Apple Search Ads, ratings and reviews, and much more.

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8

Chapters

600+

Pages

30

Pro tips

10

Case studies

25

Data studies

20+

Contributors

What’s inside

Understand the history and evolution of App Store Optimization with the ASO Stack and its strategic building blocks.

Learn how to drive awareness and get your app in front of more people in key mobile marketplaces.

Understand the available methods to convert visibility into actual downloads.

Learn how to resonate with a global audience and expand your user base through localization.

Accordion Content

Utilize user feedback through triggers, prompts, replies, and more.

Learn about the promotional, search adjustment, and developer tools available via the app store consoles and gain insight into the new display for privacy data.

Master dashboards and third-party tools for performance reviews.

Understand how to utilize the ASA Stack and tools to develop your own ad groups and keywords

“Among the best resources I’ve seen for ASO. As the amount of information around ASO grew, the quality often didn’t follow — and it’s not uncommon to read plain wrong advice, even from respectable sources. That’s where this book really stands out from the crowd by the depth of information it gives, but also by the rigorous standard its authors aimed for.”

Thomas Petit, Growth at 8fit

About the authors

Moritz Daan

Partner

Before Phiture, Moritz founded and sold two online gaming companies and began working in a full-time ASO role at SoundCloud in 2014. One of his first projects at SoundCloud was building an A/B testing platform for App Store assets. Moritz soon started leading a growth team focused on international growth at SoundCloud.

In 2016, he co-founded Phiture with mobile industry expert Andy Carvell. Between then and now, he’s helped develop ASO strategies for a variety of apps, such as Bumble, Headspace, LEGO® and komoot.

Maggie Ngai

ASO Lead

Before Phiture, Moritz founded and sold two online gaming companies and began working in a full-time ASO role at SoundCloud in 2014. One of his first projects at SoundCloud was building an A/B testing platform for App Store assets. Moritz soon started leading a growth team focused on international growth at SoundCloud.

In 2016, he co-founded Phiture with mobile industry expert Andy Carvell. Between then and now, he’s helped develop ASO strategies for a variety of apps, such as Bumble, Headspace, LEGO® and komoot.

About the authors

Moritz Daan

Partner

Before Phiture, Moritz founded and sold two online gaming companies and began working in a full-time ASO role at SoundCloud in 2014. One of his first projects at SoundCloud was building an A/B testing platform for App Store assets. Moritz soon started leading a growth team focused on international growth at SoundCloud.

In 2016, he co-founded Phiture with mobile industry expert Andy Carvell. Between then and now, he’s helped develop ASO strategies for a variety of apps, such as Bumble, Headspace, LEGO® and komoot.

Maggie Ngai

ASO Lead

Maggie leads a team of over 26 ASO experts who provide top mobile growth consultancy services to renowned brands like Adobe and Headspace. With general marketing and mobile marketing experience, she’s one of the experts in the mobile growth ASO field, attending various conferences and driving knowledge-sharing in the industry, together with her team. Not only does she lead the ASO service with her technical competence, but her down-to-earth leadership empowers her rapidly growing team to develop into well-known experts in the industry and among top brands.

Contributors

Phiture

gabe

Gabe Kwakyi

Director of Acquisition Strategy
Andrew

Andrew Hart

ASO Consultant
Gawie

Gawie Joubert

Senior Designer
Ini-Muller

Ini Muller

Junior Designer
Kahnar

Kahnar Abdulqader

Head of Marketing
Joy

Joy Staples

ASO Consultant
haitam

Haitam Boulaich​

PM Consultant
Parv

Parv Bhargava

ASO Consultant
Anton

Anton Tatarinovich

Senior ASO Consultant
Andrea

Andrea Raggi

PM Lead
Azusa

Adzsa Hatano

ASO Consultant
Catarina

Catarina Rosa

Senior Designer
Jorieke

Jorieke van den Broek

Senior PM Consultant
Julia

Chun Yee Julia Li

ASO Consultant
Mariano

Mariano Briozzo

Designer
Mateusz

Mateusz Wrzeszcz

ASO consultant
Sofie-Nardone

Sofia Nardone

Junior Designer
Stuart-Miller

Stuart Miller

Design Lead

AppTweak

Simon Thillay, co-author

Head of ASO

Eloïse Clement

Marketing Designer

Jonathan Frisch

Head of Data Science

Sarah B. Touimi

ASO Manager

Florentin Zachary

Product Manager

Georgia Shepherd

Digital Marketing Specialist

Alexandra De Clerck

Head of Marketing

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