2022 EDITION
Advanced App Store Optimization
Take your app to new heights with this deep dive into App Store Optimization (ASO).
About the book
Meet the next generation of the book that’s transformed ASO strategies for industry-leading apps around the world.
Following the success of Advanced App Store Optimization: A Complete Guide to ASO 2018, this new edition by Moritz Daan and Maggie Ngai features a complete exploration of the latest advancements in ASO. Discover all you need to know about the new iOS 15 App Store update, Apple Search Ads, ratings and reviews, and much more.
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8
Chapters
600+
Pages
30
Pro tips
10
Case studies
25
Data studies
20+
Contributors
What’s inside
01 Introduction
Understand the history and evolution of App Store Optimization with the ASO Stack and its strategic building blocks.
02 Increasing Visibility
Learn how to drive awareness and get your app in front of more people in key mobile marketplaces.
03 Increasing Conversion
Understand the available methods to convert visibility into actual downloads.
04 Localization & Seasonality
Learn how to resonate with a global audience and expand your user base through localization.
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05 Ratings & Reviews
Utilize user feedback through triggers, prompts, replies, and more.
06 Store Promotional Tools & Customer Information
Learn about the promotional, search adjustment, and developer tools available via the app store consoles and gain insight into the new display for privacy data.
07 Performance Reporting Dashboards & ASO Tools
Master dashboards and third-party tools for performance reviews.
08 A Guide to Apple Search Ads
Understand how to utilize the ASA Stack and tools to develop your own ad groups and keywords
“Among the best resources I’ve seen for ASO. As the amount of information around ASO grew, the quality often didn’t follow — and it’s not uncommon to read plain wrong advice, even from respectable sources. That’s where this book really stands out from the crowd by the depth of information it gives, but also by the rigorous standard its authors aimed for.”
Thomas Petit, Growth at 8fit
About the authors
Moritz Daan
Partner
Before Phiture, Moritz founded and sold two online gaming companies and began working in a full-time ASO role at SoundCloud in 2014. One of his first projects at SoundCloud was building an A/B testing platform for App Store assets. Moritz soon started leading a growth team focused on international growth at SoundCloud.
In 2016, he co-founded Phiture with mobile industry expert Andy Carvell. Between then and now, he’s helped develop ASO strategies for a variety of apps, such as Bumble, Headspace, LEGO® and komoot.
Maggie Ngai
ASO Lead
Before Phiture, Moritz founded and sold two online gaming companies and began working in a full-time ASO role at SoundCloud in 2014. One of his first projects at SoundCloud was building an A/B testing platform for App Store assets. Moritz soon started leading a growth team focused on international growth at SoundCloud.
In 2016, he co-founded Phiture with mobile industry expert Andy Carvell. Between then and now, he’s helped develop ASO strategies for a variety of apps, such as Bumble, Headspace, LEGO® and komoot.
About the authors
Moritz Daan
Partner
Before Phiture, Moritz founded and sold two online gaming companies and began working in a full-time ASO role at SoundCloud in 2014. One of his first projects at SoundCloud was building an A/B testing platform for App Store assets. Moritz soon started leading a growth team focused on international growth at SoundCloud.
In 2016, he co-founded Phiture with mobile industry expert Andy Carvell. Between then and now, he’s helped develop ASO strategies for a variety of apps, such as Bumble, Headspace, LEGO® and komoot.
Maggie Ngai
ASO Lead
Maggie leads a team of over 26 ASO experts who provide top mobile growth consultancy services to renowned brands like Adobe and Headspace. With general marketing and mobile marketing experience, she’s one of the experts in the mobile growth ASO field, attending various conferences and driving knowledge-sharing in the industry, together with her team. Not only does she lead the ASO service with her technical competence, but her down-to-earth leadership empowers her rapidly growing team to develop into well-known experts in the industry and among top brands.
Contributors
Phiture
Gabe Kwakyi
Director of Acquisition Strategy
Andrew Hart
ASO Consultant
Gawie Joubert
Senior Designer
Ini Muller
Junior Designer
Kahnar Abdulqader
Head of Marketing
Joy Staples
ASO Consultant
Haitam Boulaich
PM Consultant
Parv Bhargava
ASO Consultant
Anton Tatarinovich
Senior ASO Consultant
Andrea Raggi
PM Lead
Adzsa Hatano
ASO Consultant
Catarina Rosa
Senior Designer
Jorieke van den Broek
Senior PM Consultant
Chun Yee Julia Li
ASO Consultant
Mariano Briozzo
Designer
Mateusz Wrzeszcz
ASO consultant
Sofia Nardone
Junior Designer
Stuart Miller
Design Lead
AppTweak
Simon Thillay, co-author
Head of ASO
Eloïse Clement
Marketing Designer
Jonathan Frisch
Head of Data Science
Sarah B. Touimi
ASO Manager
Florentin Zachary
Product Manager
Georgia Shepherd
Digital Marketing Specialist
